Creative Joy designs landmark celebratory brochure for Understanding Society
Understanding Society is the largest longitudinal household panel study of its kind and provides vital evidence on life changes and stability. Spring 2021 saw the Study launch its tenth Insights report, celebrating 10 Waves of Data and the research which has benefited from longitudinal data, examining change in people’s lives over time.
Over 80 pages, Insights addresses:
• civic engagement
• education and training
• employment and non-employment
• family, household and social connectedness
• health and health behaviours
• income, consumption and wealth
My brief was to create a superior quality, celebratory brochure that would champion the work carried out since the Study began. This included the creation of a new logo, that would be used not only in the brochure but also across other marketing associated with the Study’s landmark achievement. The brochure features specially commissioned illustrations and a dynamic and distinctive design throughout that celebrates the importance of longitudinal data. The premium print finish elevates the feel of the brochure to create a lasting positive impression; soft touch laminate, wrap-around cover with metallic foil blocking and beautiful end papers – all printed on recyclable, high quality matt stock.
I also created a digital version of the brochure, so that this could be shared as widely as possible