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A unique opportunity to partner with the World’s biggest professional women’s bike race

A unique opportunity to partner with the World’s biggest professional women’s bike race

In a global first for the sport, the prize money for the 2018 OVO Energy Women’s Tour matched that of the male equivalent, Tour of Britain, creating real equality and parity for female riders.


A unique opportunity to partner with the World’s biggest professional women’s bike race

The Women’s Tour is a British phenomenon. It is one of the UK’s biggest free-to-attend sporting events, with over 300,000 spectators - and still growing, and the most prestigious race on the UCI Women’s World Tour.

In its four previous visits to Suffolk, the Women’s Tour is estimated to have attracted in excess of 250,000 spectators to the roadside and created a net economic impact for the county’s economy of in excess of £3.5 million, whilst showcasing the county to an international audience thorough extensive TV coverage and promoting the county as a tourist destination.

Some of the world’s best riders participate and many of them recognise Britain as one of the best places in the world to cycle, both from the perspective of a sporting challenge and in terms of having some of the most animated, enthusiastic spectators to be found anywhere in the world.

Cycling is the fastest growing sport in the UK and was one of Team GB’s most successful sports at both the London 2012 and Rio 2016 Olympics.

The profile of cycling in Great Britain continues to increase and we have some of the best male and female cyclists in the world including Olympic and World champions

This sporting success is matched by a sharp increase in participation at grassroots level through press coverage and public recognition of the sport.

According to Mintel the total bicycle market is worth £1.5BN and has been growing by 5% per year for the past few years with continued growth anticipated.

Cycling fans significantly over index versus national population in Social demographic (ABC1), demonstrate positivity and trust towards sponsors and keep up with developments in technology.

A limited number of opportunities exist for businesses to become official partners for the Suffolk Stage of the OVO Energy Women’s Tour in 2019 and 2020 and benefit from the opportunities and exposure this unique event can provide. 

Partnership benefits can include:

  • Official partner status and recognition

  • Corporate hospitality for key clients and business associates

  • Company branding in key locations along the stage and at the start and finish

  • Platform for CSR activities and consumer engagement

  • Presence and profile on the Women’s Tour website

  • Potential brand profile on live and recorded TV coverage

  • Brand presence in local and regional media advertising associated with the events

  • Brand presence on official Tour of Britain marketing materials

  • Social media and digital platform opportunities

  • Company presence in the official promo zone at the start/finish

  • Presence in the official Tour programme

Dr Andy Wood OBE DL, CEO - Adnams Plc and Chairman of Visit East of England, said: “Adnams worked with Suffolk County Council since they secured the Women’s Tour in Suffolk in 2010. During that time we have enjoyed a wonderful partnership that we hope added value to the Tour in Suffolk, we know it provided great exposure for the Adnams brand. The impact of the Tour on the visitor economy in Suffolk has been well documented and I congratulate the Suffolk County Council for securing visits from the Tour in 2019 and 2020.”

To discuss these opportunities, or for further information, contact:
Colin Grogan
Sport, Health and Wellbeing Development Manager
Suffolk County Council

T: 07515188309

Article by Suffolk Chamber