Member News

Local entrepreneurs say 'YES' to young talent

Award winning MD Erika Clegg, of Spring, the thriving creative agency based in Southwold, Suffolk, has pledged her support to a new initiative 'Young Entrepreneurs Succeed' (YES). YES has been set up to give young people age 14+, as part of a rounded education, a real opportunity to see what life is like as your own boss and to learn the skills that will help them succeed in that environment.

YES plans to deliver an intensive year of activities guiding students through a structured programme of events for self discovery including mentoring, outward bound weekends and 'pancake day' - an activity where everything from the purchase of raw ingredients to the production and sale of the finished pancake is included! Through this programme YES hopes to excite, encourage, enthuse and challenge young people, to build their confidence and self awareness and the belief that they can be their own boss.

Erika Clegg commented, "The businesses of the region are dependent upon a supply of enterprising and ambitious young people, so it is our duty to help nurture them. It is also within our power to provide opportunity to them, thus maintaining sustainable communities rather than seeing all the talent leave the area.

"I believe that this is a great opportunity for young people to get real hands-on experience, as the programme is delivered by people who run their own businesses in the area. As the MD of a successful agency I'm also looking to the future, as any one of these youngsters could be my next rising star."

Fellow members of the YES steering committee lead by Lianne Miller include Stephanie Harrod, Shaun Bailey, Claire Lander and Paddy Bishopp.

Hazel Johnson, of Enterprise Lowestoft, the organisation behind the project, said, "It's really isn't where you start; it is about an exciting journey and your ability to reach your goals. It's about having the vision to see how you can do something better, the passion for what you do and the determination to make it work. I am delighted that such a diverse group of local entrepreneurs has committed to this exciting programme."

Over 50 students from schools in Lowestoft, Bungay, Beccles and Southwold are expected to take part in the first year of the programme which kicks off in September.

YES is funded by Shell, Lowestoft Together, East of England Development Agency and the Learning & Skills Council.

Spring is a through-the-line creative agency with proven expertise in branding, advertising, new media and graphic design. With an eco-friendly culture and focus on sustainable production Spring was established in 2005 by award-winning MD, Erika Clegg. Spring's growing team work out of their head office in the thriving coastal town of Southwold, Suffolk using their intelligence, imagination and common sense to craft campaigns that deliver results for clients such as Adnams, Suffolk Development Agency and Belvoir Cordials.

Spring's MD, Erika Clegg, was winner of the Institute of Directors' East of England Businesswoman of the Year Enterprise award 2006.

Article by Spring

Unlocking brand profitability through strategy and creative innovation.

Spring is a strategic, creative and innovative agency that deploys extraordinary vision to transform our clients’ businesses and brands.

Our dynamic and progressive team, headquartered in Southwold and with outposts in London and at Ness Point, allies bold strategic leadership with a formidable creative imagination.

Spring’s creative resources include graphic designers, film-makers, writers, photographers, experience managers, bloggers and social media experts, communications advisors, 2D and 3D designers, illustrators, web developers and creative strategists.

Our work leaves an impact on those who experience it that goes way beyond a simple message. Every assignment we undertake is designed to increase our clients’ brand loyalty, profitability and stability.

Projects follow Spring’s ThreeSquare Marketing Programme, which is designed to focus everyone’s minds on setting and achieving measurable business targets, pinpointing consumer triggers and growth opportunities, and delivering outstanding creativity in a controlled and productive way.