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Challs celebrates 25th anniversary

Challs celebrates 25th anniversary

Challs, the Hadleigh based manufacturer of brand leading cleaning products, is celebrating 25 years' of success, and announces the launch of a brand new corporate identity and website in support of its growing worldwide presence.

Challs was founded in 1990, by Managing Director Graham Burchell, who quickly established the Buster brand, a range of plughole care products. Waitrose was the very first customer that year and Buster branded products have remained on shelf there consistently over the 25 years. The Challs portfolio grew to include a number of now well established brands including Bin Buddy, Knaus, Max and Ice Clear.

Supported by our biggest investment in television advertising to date, Buster Plughole Unblocker is the UK brand leader in the plughole care category and the brand is sold across the world, in Australia, New Zealand, Denmark, USA and Ireland. More recently, it is has gone on shelf in Singapore.

The Challs workforce has grown to now include over 50 employees, all based at the Lady Lane Industrial Estate in Hadleigh. Proud to be a local employer, Challs is a multi-generational employer, with a number of families having more than one generation employed there. 

Plans are in place for a new, modern corporate headquarters to be built on the site of the former Challs office in Hadleigh. The build is scheduled to commence in the latter half of 2015 and will complete in late 2016.

“There are many factors which have contributed to our success, underlying them is our unwavering commitment to create new and innovative products, that really do change the way we clean,” said Graham Burchell, founder and Managing Director of Challs. “We have a solid longstanding team committed to the business, some of which have been with Challs for over 20 years. We are enjoying continued success overseas with our brands appearing on shelf across four continents and have plans to expand further into the Asian and American markets.”

To commemorate the company’s 25thanniversary, Challs has released a new celebratory logo which will be used in conjunction with the new company logo throughout the year. Challs will also host a number of company, supplier and staff events this year to celebrate the anniversary.

Article by Challs International Limited

Founded in 1990, Challs has been developing innovative household cleaning products for over 25 years. Our portfolio of leading brands include Buster®, Bin Buddy™, Knaus and Max. These products are sold internationally by major retailers. Challs also offers an own label and contract manufacturing facility through partner Primo manufacturing.

The Challs brands are found in millions of homes and businesses in 11 countries that span the continents. They are available in most major retailers, both grocery and DIY and independent stores.