Adare offer advantage to clients with rebrand of Label Converters
Adare Label Converters has rebranded to become Adare Advantage - reflecting the development of the business as a one-stop-shop for clients, offering innovative packaging solutions including bespoke design, graphics and communication technology.
Adare Label Converters has acted as the main supplier of self-adhesive labels to blue chip EU and UK companies for more than 30 years and has broadened its offering in line with advances in technology and increased client demand.
In addition to the design and supply of packaging solutions, including the first fully recyclable pulp based soft fruit punnet on the UK market for Angus Soft Fruits, Adare Advantage has developed and introduced a bespoke technology solution – “Starfish” which is a web-based collection of tools that is tailored for each client to allow companies to work in a real-time “virtual” environment – delivering results quicker whilst reducing costs.
The technology is a total brand and asset management solution that provides full project-management capability for a client’s campaigns which permits businesses to effectively communicate by sharing digital files, including video, in one secure place, distribute files through a secure environment to external users and repurpose, crop and resize files within a web browser with no cost or involvement from an external studio.
Project management is simplified by allowing visibility of all elements of a project, from the internal creative to the final printed product and timeline management. The software, which provides a full audit trail, also invites participants in at the correct point of a project, reducing development cycles and putting clients in complete control.
The flat plan module gives clear visibility of who is engaged in approval cycles, what stage each job is at and each revision is automatically maintained, summarising outstanding actions. The technology also allows users to review, annotate and approve or reject documents with an unlimited number of colleagues irrespective of where in the world they are located. Reports are generated instantly and can be customised by the user.
Robert Whiteside, Chief Executive Officer of Adare, comments: “The rebrand of Adare Label Converters to Adare Advantage reflects the expansion of its service offering to provide a one-stop-shop solution to clients with ground-breaking packaging solutions and up-to-the minute design, graphics and communication technology.
“We have successfully supplied self adhesive labels to blue chip clients for over 30 years which led us naturally into the provision of “total packaging solutions”. The development of Starfish now offers our clients a truly open-world solution that closes the gap between imaging professionals and their clients, resulting in less errors and reduced time to market.
“It is essential to consistently tailor our service offering to meet client demands and we look forward to future developments of Adare Advantage as a leader in the industry.”