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Orbital Research scoops prestigious award for 'game changing' healthcare innovation

Orbital Research scoops prestigious award for 'game changing' healthcare innovation

 

ORBITAL RESEARCH SCOOPS PRESTIGIOUS AWARD FOR ‘GAME CHANGING’ HEALTHCARE INNOVATION

Orbital Research celebrates as judges hail their initiative as ‘truly innovative’

Orbital Research, a division of Stowmarket based Orbital Global, is celebrating after winning the OTC Toolbox Consumer Healthcare Industry (Chi) Award for Regulatory Achievement of the year, on the 28th November 2019.

Following unanimous agreement among the judges, Orbital Research took home the OTC Toolbox Consumer Healthcare Industry (CHi) Award for Regulatory Achievement of the Year, for its development of digitally sourced Real World Evidence (RWE).

Historically, healthcare brands have relied upon costly and time-consuming Randomised Clinical Trials (RCTs) to support a product’s licensed claims. Thanks to Orbital Research’s pioneering digital Real World Evidence (RWE) service, healthcare product claims can now be secured for a tiny fraction of the cost and time.

The innovation could have significant implications for improving other aspects of healthcare, including the reduction of medicine misuse and the development of new uses for existing healthcare products.

The award was assessed by five judges who described it as:

‘A truly innovative initiative’ which offers “potential for the entire consumer healthcare industry to revitalise brands with claims that are evidence-based and meaningful for consumers’.

‘A game changer, providing cost savings and increased speed to market.’

Digitally-sourced RWE outlines a new approach with potentially wide application for faster, cheaper, more efficient development and validation of claims which could be of significant value to the self-care industry.’  

Peter Brady, chief executive at Orbital Research comments: ‘We are extremely proud to have pioneered a ground-breaking digital system to collect Real World Evidence. We predict this will have a huge impact on the healthcare industry, creating up to £5 billion pounds of value, thanks to new product claims and saved clinical trial costs.’

Orbital Research is currently the only operator in the marketplace, offering this unique service. The methodology has been supported by key industry regulatory bodies including the ABPI[1], PAGB,[2] and MHRA[3]. 

 


[1] Association of The British Pharmaceutical Industry

[2] Proprietary Association of Great Britain

[3] Medicines and Healthcare Products Regulatory Agency

 

 

Article by Orbital Media

Orbital incorporates three divisions:

ORBITAL MEDIA

An international, award winning digital agency. Often referred to by industry leaders, as “one of the UK’s most innovative digital agencies” and “the number 1 digital agency in consumer healthcare”. Services include app / game development, influencer outreach, community management, digital campaigns, SEO, social monitoring, digital advertising, pharmacovigilance, global digital strategy.

ORBITAL INNOVATIONS

Is leading europe in developing and licensing new technologies such as:

- The UK’s biggest Artificial Intelligence project of it’s kind. A collaboration between the NHS, Essex University, Innovate UK, Engineering and Physical Sciences Research Council (EPSRC) and Economic and Social Research Council (ESRC)

- Virtual and Augmented Reality tools

- UK’s number 1 supplier of gamification technology.

ORBITAL RESEARCH

The world’s only supplier of the Real World Evidence via Digital Media, research methodology. Offers low cost solution for generating new claims on licensed medicines or medical devices. This methodology is estimated to create over £1 billion in value for the consumer healthcare industry, over the next 5 years.