How Content Marketing Can Boost Your Ecommerce Sales
What makes a brand great? If we ask four different people that same question, chances are they will all have different answers, yet they will all be correct. There are many factors involved in building a successful brand. So what makes it great? A quality product? Yes. A loyal customer base? Of course! A positive online presence? Absolutely. Consistent sales? Also right! But behind all these, you have one basic, essential aspect that connects them all: a good content marketing strategy.
Working towards building that trust that will bring your brand up to where it belongs will be the result of a successful content marketing strategy. Cultivating relationships, generating leads, building authority; all these aspects go hand-in-hand towards running a great business and boosting your sales off the roof, and these, too, are all results of your content marketing strategy.
Here is how creating a solid content marketing strategy can and will help boost your e-commerce sales.
Back to Basics: What is Content Marketing?
Let's back up a little bit. It's clear how important content marketing is, but the first thing you need to do is make sure you have a clear understanding of what it actually means. Simply put, content marketing is the creation and sharing of online materials to stimulate interest in a brand's products or services. It is focused on creating, publishing, and distributing content material like blog posts, videos, social media posts, etc., for a targeted audience online.
It's what will get your brand in front of your target market's face. It's what will create a presence for your services and what will continue to build authority around your brand as it continues to grow.
Building Brand Awareness
If you're starting a new business, don't feel bad to know no one knows who you are and what your brand is all about. It's normal. It's just part of the start-up process. And it's completely up to you to change that. Creating engaging and interactive content will help you share your brand and expertise with your ideal buyer, while significantly increasing traffic to your site that can, later on, be transformed into leads.
Building Trust & Credibility
Now that you've driven some consistent and quality traffic to your site and your brand has gained more exposure, it's important you start cultivating relationships towards building trust around your specific brand. People trust experts. People trust those who have the best material out there. People want to know more about those who want to know more about them. The more content you create and share with your target audience, the more authority you are building and the clearer it becomes to your audience that you are a leader within your industry. Who do you think the will turn to first?
Increase Organic Search (SEO)
Whenever anyone wants to know anything, they turn to their laptops or phones, go on Google and enter the first keyword or phrase that comes to mind. Then, Google starts working to bring them the most relevant information in regards to their search query. The optimal scenario is that if someone needs to know something about your specific field, your business will pop up right there in front of them, right? Well, creating expert and valuable content is the way to go. This will help Google recognise that your content is useful and will provide it as an answer to what people are searching, meaning it will rank higher in the search results.
This is, of course, what you are aiming for and where your goal is. You need leads that will eventually buy whatever product or service you're selling. Content marketing is what will help strangers find you through informative, practical, and engaging content. Content marketing helped you achieve brand awareness and authority, and it will also help you reach and generate the leads you need in order to sell.
Creating and publishing content is not only essential to generate leads, but also to nurture relationships and keep them engaged. With the consistent creation of materials, you will transmit the message that you care about more than just a sale. If you create a personal connection with your audience, they will be a step closer to purchasing.
The most important thing to keep in mind when thinking about how content marketing will affect your sales is knowing that it will hardly be a straight line from A to B, but also knowing that all the steps it takes to get there will be worth it!