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Genesis team accomplish highest CPD targets

Genesis team accomplish highest CPD targets

PR Account managers and account executives at Genesis have successfully completed the highest level of continued professional development programme (CPD) run by the Chartered Institute of Public Relations (CIPR), while members of the Genesis digital team continue to be at the forefront of digital marketing through ongoing training.

Members of the PR team, including the CIPR Accredited Practitioners, achieved the required 60 CPD points, with the majority achieving 90 points or higher. The points are achieved through webinar training, team coaching, professional reading and attendance at relevant events.

Penny Arbuthnot, director of Genesis, said: “Continued professional development is at the forefront of the Genesis culture and we run an internal training programme to complement individual learning. It motivates the team to continually develop their skills so we are the leading edge of PR for the digital world. Our digital marketing specialists meanwhile, are always furthering their skills and researching the latest developments to ensure our SEO, digital advertising and online optimisation services are the most advanced.”

Genesis was recently shortlisted in this year’s national CIPR Excellence Awards’ ‘Outstanding Small Public Relations Consultancy’ and ‘Outstanding Public Affairs Campaign’ categories. The winners will be revealed during an event in London in June.

Last year, Genesis was named Outstanding Public Relations Consultancy at the 2018 CIPR PRide Awards for the Anglia, Thames and Chiltern Regions, and took the top award for the Best Corporate and Business Communications Campaign.

Genesis provides integrated marketing communications for today’s digital world, including PR strategy, corporate communications, reputation management, social media, websites and digital marketing. It works with clients who are leaders and influencers in a variety of sectors including business and professional services, manufacturing and logistics, education, trade bodies, health and public sectors.

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Genesis - integrated PR and marketing agency in Ipswich, Suffolk
Article by Genesis PR

Genesis is a full service integrated PR and marketing agency.  Ranked a PR Week Top 40 agency outside London and the only agency on the list in the East of England.

2018 and 2019 CIPR PRide GOLD winner for Outstanding Public Relations Consultancy for the Anglia, Thames, and Chiltern regions.

The agency has a broad range of national and regional business to business, public sector and business to consumer clients including professional services, trade and professional bodies, health and social care, education, training, technology, manufacturing and logistics.

Services include:


  • Public relations
  • Crisis and reputation management
  • Community engagement
  • Social media
  • Digital marketing
    • Facebook and Google
    • Email marketing
  • Website UX/CRO
  • SEO
  • Design and branding
  • Direct marketing

Genesis' office is based in Ipswich in a building on Foxes Marina on the Strand and is close to A14 and A12 road links as well as Ipswich town centre.

See or call 01473 326400.


Genesis works closely with local food bank charity, FIND, supporting them with their PR, marketing and digital needs on a pro-bono basis. For more information see