The regional PRide Awards recognise the outstanding work of leading public relations teams who demonstrate commitment to excellence and best practice in nine regions across the UK This year, over 1,000 entries were submitted from more than 300 consultancies.
Judges of the Outstanding Mid-Size Agency category commented: “Genesis demonstrated clear business objectives and a real sense of where they're heading. The judges were highly impressed by Genesis' excellent commitment to professionalism and CPD, matched with a social commitment to local causes and institutions.”
Judges of Genesis’ Corporate and Business Communications entry for its work with business and financial advisory firm Grant Thornton, commented: “A creative and well thought-out entry. It resulted in a good value for money campaign which delivered real return on investment, while demonstrating the value of PR in improving market position and helping develop the business. The campaign achieved impressive media results, including TV, and the entry displayed effective measurement and evaluation.”
Speaking about the awards, Penny Arbuthnot, Director of Genesis PR, said: “We’ve enjoyed a successful year to date and so are thrilled to be named the best mid-size PR agency as well as winning the top gong in the Corporate and Business PR category.”
In May Genesis was the only PR agency in the East of England to be nominated for the prestigious UK title of Outstanding Small PR Consultancy of the Year in the national CIPR Excellence Awards.
Genesis PR has recently expanded to 12 employees with the appointment of a new Senior Account Manager, Digital PR Manager and the agency’s first PR apprentice. All employees have an individual training plan and in 2016 the agency has provided pro bono PR advice and support to Suffolk Mind. A #MediaDiscovery careers event Genesis ran in partnership with the University of Suffolk, also enabled over 100 students to find out about careers in PR and other disciplines in the creative and media sector last year. The event will run again in February 2017.
Genesis is one of the largest PR and reputation management agencies in East Anglia, delivering consumer engagement, business to business PR and digital and social media support for private and public sector clients nationally and regionally.