Does your business stand out from the crowd? Make your business advantage sustainable
Article by Larking Gowen on 12/11/21
James and Mark look at the myth that is having a Unique Selling Point. Instead they focus on the business critical concept of Sustainable Competitive Advantage (SCA) and walk the listeners though a step by step process to help them identify what their SCA is. In time honoured fashion, the come up with 3 top tips and a musical link for good measure!
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