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Case Study: Women’s Leadership Programme helps Start-Rite Shoes strengthen its Executive team

Case Study: Women’s Leadership Programme helps Start-Rite Shoes strengthen its Executive team

Women’s Leadership Programme helps Start-Rite Shoes strengthen its Executive team

A British family business for eight generations, Start-Rite Shoes has helped children explore in comfort and confidence for 226 years. 

The iconic Norfolk business has now promoted Jo to the role of Finance Director and Company Secretary and Ian Watson, Jo’s sponsor on the programme, credited the Women’s Leadership Programme as one of the driving forces behind the promotion.

“I thoroughly enjoyed the course and gained a great deal from it, both in terms of personal and professional development and the opportunity to build a network with other professionals.”
Jo Westaway, Finance Director and Company Secretary, Start-Rite Shoes


Pure Resourcing Solutions
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Pure is the leading professional recruitment company in the East of England specialising in Accountancy, Executive, Human Resources, Marketing & Digital, Office Support and Technology roles across all levels.

Established in 2002, we have offices in Cambridge, Norwich, Ipswich and Chelmsford. Our key aim is to support the growth of our region’s businesses at the same time as helping our candidates at every step of their career with unrivalled local recruitment expertise. Complimentary services include psychometric and personality profiling, salary benchmarking and executive coaching. We further support professionals with seminars and development programmes, working with our partners including the Women’s Leadership Programme, Board Ready Talent Scheme, Finance Leadership Programme and Best Employers Eastern Region, supporting the growth of the talent pipeline in our region.

An Investors in People Gold company, our people are at the heart of our business delivering high-quality recruitment and advice, supporting our candidates, clients and local communities. We strive to be a rewarding place to work where our people are happy, supported, rewarded and motivated to go the extra mile for our customers.

Most importantly, we work in partnership with you to recruit the right person or support you in your career.

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