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Spring creates online shop for Posh Graffiti

The advertising agency Spring has launched a stunning new webstore for Emily Readett-Bailey's famous 'Posh Graffiti' old-fashioned shop letters range.

Emily Readett-Bailey's handcarved, wooden letters and symbols are the original POSH Graffiti. The company supplies many shops with Posh Graffiti, including Blooming Marvellous, Fenwicks, Graham & Green, Harrods, Jo Jo Mama Bebe and Linda Barker. The letters are much in favour with interior designers and stylists for shoots.

All the Posh Graffiti products are handmade by craftspeople working in small village groups in Indonesia. Emily works closely with them to make sure that her designs are executed properly and traces the source of all natural materials used. The teak is re-claimed from old bridges, palm wood is a bi-product of palm oil production and POSH Graffiti and decorations are made from fast growing albesia wood. Emily also studies the traditional skills of the people and tries to use the skills available rather than forcing people to change the way they work.

The webstore, which is fully transactional, allows visitors to create their own words and statements using a java script and ajax 'Graffiti Wall' which stores their selections and allows them to buy direct. Additionally users can scroll through every alphabet style in every size, letter by letter or as a group..

The site is built using Spring's internet partners' Flexisite web platform, which allows Emily Readett-Bailey's staff to monitor and progress orders including secure credit card transactions, remove and upload products, save data on purchasers and email them with special offers and new product; even to create updated news and upload photographs.

Erika Clegg, Director of Spring, says "In many ways, the most time consuming element of the site was photographing and photoshopping every single letter and decoration - around 1,000 in total. The end result is really funky site - a fitting platform for the Posh Graffiti range, which has a huge market in the UK and worldwide."

It was important to communicate both the shopping facility and the character of the company, and Spring's unusual combination of technical capability and creative talent allowed this to happen. The site is fun to look at, easy to use and presents Posh Graffiti in an attractive and refreshing manner.

You can visit the shop at

Article by Spring

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