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Spring creates marketing material for Neeleshwar Hermitage, Kerala

Spring Design & Advertising, the fast-growing agency based in Southwold, has created a range of marketing materials for Alistair Shearer's new venture in Kerala, India.

Neeleshwar Hermitage is a combination of spa, retreat and five star hotel, set in twelve acres of lush grounds beside the Arabian sea. There are just sixteen rooms, all of them in cottages which are distributed around the beautiful grounds.

The predominantly vegetarian food is a fitting display of the range of style and flavours available in this rewarding part of India, and much use is made of the daily catch of fresh fish brought in by local fishermen.

An ayurvedic Priya Spa offers nourishment to the soul, and is headed by Tanya Bradbury, the Dr Haushka practitioner who can also be found in Southwold's elegant Swan Hotel. She has worked with local experts to create a 100% organic range of treatments exclusive to Neeleshwar Hermitage.

Additional environmental protection includes the recycling of natural waste to provide bio-energy, water harvesting, solar panels, organic gardens, minimal plastic and landscaping to attract birds. A key action is the formation of 'The Malabar Foundation' to encourage local people and hotels to participate in sustainable programmes.

Spring Design & Advertising had to ensure that the materials communicated the eco-credentials of the resort as well as its luxury and relaxation. The agency works with a wide variety of environmentally aware clients, including Suffolk's 'Greenest County' initiative, food producers and retailers and green energy companies; and has developed an expertise in eco-friendly production methods.

The materials for Neeleshwar are printed on recycled stocks, using vegetable inks including a soft bronze colour. In addition, we respected Neeleshwar's focus on '8' (Vedic knowledge speaks of eight fundamental categories of existence, and Neeleshwar's 'mandala' icon has eight parts) and created a size and a grid that related to this number.

Spring selected a rich royal blue as the dominant colour, supported by a warm bronze. This communicates luxury as well as clarity, and most importantly adds vibrancy to the gorgeous photography that fills the printed materials - covering the site, treatments, food, people and culture.

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Article by Spring

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