NetXtra launches new membership and charity online resource centre for Conference House
Membership and not-for-profit online solution provider NetXtra has launched a brand new website and e-mail marketing platform for Conference House – the well-known and respected resource for industry news, events, jobs and other information within the not-for-profit sector.
The new website, which was designed and developed by NetXtra - www.conferencehouse.co.uk - will offer a Jobs Board and Supplier Directory together with a subscription to support Conference House publications, events and online seminars. NetXtra has also linked the new website to Conference House’s existing online event and conference booking system, simplifying and improving the whole user experience for delegates wanting to register for their flagship event, CHASE – The Charities and Associations Event. The new site allows exhibitors to access, download and submit required information prior to each event. It also helps visitors stay engaged with the Conference House brand, products and services through a membership system, making the overall solution a fully consolidated, and truly powerful digital marketing platform.
The new website seamlessly integrates with Campaign Monitor, a comprehensive and powerful e-mail marketing platform configured by NetXtra, to further enhance Conference House’s already well-established NFP Techno and Association News e-newsletters. The Conference House team can now directly post news articles and other information from the new website to specific mobile-friendly email campaigns and newsletters, without the need for any manual duplication of content. It also drives traffic to the new website using newsletter ‘teaser’ articles with links to the full article on the website. Performance of every e-newsletter’s can be monitored and evaluated using a range of readership and social sharing analytics. Furthermore, Campaign Monitor provides real-time campaign delivery reporting, and, having been integrated with the new website, also features fully automated e-newsletter subscription management.
Conference House founder and Director Michael Webb said “Once we’d initially decided to look at our whole digital strategy, NetXtra really was the obvious choice for us. Their many years of experience within the membership and not-for-profit sectors has ensured that we get a dedicated digital platform and online presence matched to our needs, goals and objectives. We can now see and feel reassured that in choosing NetXtra, we have a first-class, tailor-made web solution that lives up to our expectations.”
For more information about this and other websites designed and developed by NetXtra, call 01787 319393, or visit their website at www.netxtra.net.