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Equity website by Suffolk-based netXtra wins ‘Best Trade Union Website’ at TUC Comms Awards

Equity website by Suffolk-based netXtra wins ‘Best Trade Union Website’ at TUC Comms Awards

Equity, the UK trade union for professional performers and creative practitioners, scooped the award for the Best Trade Union Website at the recent TUC Communications Awards – another award winning site designed and developed by membership online communications specialist netXtra.

The website – – was described by the judges as “Bright, bold and eye-catching”. They went on to say “Equity’s site was a clear winner for the judges for the clarity of its presentation. Visitors immediately understand who Equity is, what they do and how to navigate to find the information they need. It also has links to compelling content from members, a simple ‘join up’ page, and useful info on jobs and careers.”

This accolade is particularly significant given the high standard of those shortlisted. TUC General Secretary Brendan Barber had earlier acknowledged the category’s exceptional quality this year saying “The biggest growth has been in the website and e-communications categories, showing unions are facing up to the challenge of communicating effectively through new media.”

The recently launched website, with its intuitive design, focuses upon greater interaction with new and existing members, giving them the opportunity to play a more active role within the Union. Seamlessly integrated by netXtra to Equity’s Microsoft Dynamics CRM, it also enables them to keep membership information up-to-date whilst streamlining member registration and renewal processes.

In winning not only the best website award but also the best trade union magazine, Equity Assistant General Secretary Martin Brown commented: "Equity is 100 per cent committed to communicating with members to the very best of our ability so that members can take an active part in their union. Equity is fortunate to have a highly talented communications team. I am delighted that their work has been recognised by winning not one, but both of the TUC's top awards for outstanding communications."

To learn more about our other award winning websites, give us a call on 01787 319393 - next year, this could be you!

NetXtra Limited
Article by NetXtra Limited

NetXtra is a website development company that provides membership, not-for-profit and commercial organisations with comprehensive design, development, hosting and Internet strategy services. Our proven approach ensures that clients benefit from improved communication channels which engage visitors and promote interaction with members and supporters.

NetXtra is a website development and hosting company that delivers bespoke online solutions that offer real benefits...

* Raise market awareness
* Increase membership and support
* Efficient and effective communications
* Reduce administration costs
* Easier management of site content
* Bespoke modular design

For almost 20 years, NetXtra has built up a vast amount of expertise delivering website solutions for trade associations, unions, professional bodies, membership and not-for-profit organisations, charities and the commercial sector.We understand that just as your business strategy is multi-faceted and yet integrated, similarly your website comprises just one of the many pieces of the jigsaw that join to deliver a successful Internet strategy. Our customers benefit from more effective and engaging online communication channels by taking advantage of our consultancy service and having us take part in their website's initial planning - helping them to devise the correct strategy for their organisation's needs, and then driving their website strategy through to success. Improving member and customer satisfaction and operational efficiency simultaneously are on-going processes that cannot be achieved overnight. This is where NetXtra's proven methodology continually delivers results where so many other solutions fall by the wayside. Furthermore, these processes underpin our ISO:9001 Quality Accreditation and ensure the consistency and efficiency of NetXtra's overall delivery methodology. Ultimately, this approach ensures that your organisation's strategy drives our finished solutions.