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Demand for membership web consultancy increases, as netXtra focuses PCG’s online communication strategy

Demand for membership web consultancy increases, as netXtra focuses PCG’s online communication strategy

As many organisations begin their new fiscal year, the demand from membership, charity and not-for-profit organisations for netXtra’s independent and specialist online strategy advice, has markedly increased. The latest in a long line of professional organisations to approach netXtra for web consultancy services is freelancers’ membership group PCG; the leading UK professional association supporting, protecting and promoting the interests of consultants, contractors and freelance workers.

After recommendation, PCG approached netXtra as they wanted to fully understand how they could improve their website in terms of the delivery of key goals and objectives. Having organically evolved the site themselves over several years, PCG were particularly keen to get advice from netXtra about further enhancing elements such as their website’s usability, information structure, search facility and online member recruitment facility.

Following a series of on-site workshops and reviews, netXtra provided PCG with a new website strategy for information architecture, user personas and journeys, website wireframes, delivery mechanisms and processes, as well as expert advice on back-office integration. netXtra then produced a full report and documentation for their own designers and developers to use as the foundation for a truly member-focused website.

Regan Burke, Head of I.T. at PCG said, “As a result of the current economic climate, membership organisations like ours are doing all they can to maximise the return from their web presence. netXtra’s membership experience has enabled us to really focus on what our website is there to do; i.e. to  inform, support and deliver to all of our members and other stakeholders.”

If you're looking to breath new life into your digital marketing strategy, give us a call on 01787 319393 and find out how we can help you get your online communications back on track.


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Article by NetXtra Limited

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