Member News

British Water Ski and Wakeboard provides members with new landmark website by NetXtra

British Water Ski and Wakeboard provides members with new landmark website by NetXtra

British Water Ski and Wakeboard (BWSW) has this month launched their new IRIS Integra integrated website - - a site designed, developed, integrated and launched by membership digital and online marketing experts NetXtra.

The new website for BWSW, the governing body of the sport, has been supported through investment by Sport England as part of a modernisation programme. It provides the ideal platform for BWSW to encourage more people into the sport, extending its reach to more adults and disabled people, as well as improve work with clubs, facilities, coaches, volunteers and other partners. It also allows BWSW to offer and further increase demonstrable membership value to potential and existing BWSW members. The site will also become the UK’s central information portal for news, reviews, videos and everything related to water skiing and wakeboarding.

Patrick Donovan, BWSW Chief Executive Officer, said “BWSW is currently going through a period of vast transformation and as a result we have the opportunity to really extend our reach out to anyone with an interest in our sport. The website solution delivered by NetXtra really enables us to go out and achieve this and connect with members and other stakeholders as never before.”

The new website allows members and clubs to log in, amend contact information, join and renew membership online, enter events, view their qualifications, change their preferences for newsletters and more. It also helps capture data and ensures that BWSW communicates with its members more appropriately and present a better shop window for the sport. 

With fully integrated Google Maps, the website also promotes BWSW’s network of clubs, cable sites and ski schools and signposts newcomers to the sport and to clubs in their local postcode area. 

Ultimately, the new site provides a more modern “face” for the organisation and allows various BWSW stakeholders to more effectively interact and communicate with us and each other.

For more information about how NetXtra can support your organisation with its digital marketing strategy, call 01787 319393, or visit

NetXtra Limited
Article by NetXtra Limited

NetXtra is a website development company that provides membership, not-for-profit and commercial organisations with comprehensive design, development, hosting and Internet strategy services. Our proven approach ensures that clients benefit from improved communication channels which engage visitors and promote interaction with members and supporters.

NetXtra is a website development and hosting company that delivers bespoke online solutions that offer real benefits...

* Raise market awareness
* Increase membership and support
* Efficient and effective communications
* Reduce administration costs
* Easier management of site content
* Bespoke modular design

For almost 20 years, NetXtra has built up a vast amount of expertise delivering website solutions for trade associations, unions, professional bodies, membership and not-for-profit organisations, charities and the commercial sector.We understand that just as your business strategy is multi-faceted and yet integrated, similarly your website comprises just one of the many pieces of the jigsaw that join to deliver a successful Internet strategy. Our customers benefit from more effective and engaging online communication channels by taking advantage of our consultancy service and having us take part in their website's initial planning - helping them to devise the correct strategy for their organisation's needs, and then driving their website strategy through to success. Improving member and customer satisfaction and operational efficiency simultaneously are on-going processes that cannot be achieved overnight. This is where NetXtra's proven methodology continually delivers results where so many other solutions fall by the wayside. Furthermore, these processes underpin our ISO:9001 Quality Accreditation and ensure the consistency and efficiency of NetXtra's overall delivery methodology. Ultimately, this approach ensures that your organisation's strategy drives our finished solutions.