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Bollinger appoints local agency for 2010

Champagne Bollinger, the prestige Champagne house, has appointed an award-winning Suffolk agency to handle its digital marketing.

Spring won the business following a pitch against a number of undisclosed agencies.

Spring, whose clients include Dent Watches and bespoke travel company Cazenove+Loyd, will be responsible for promoting the luxury brand via a series of campaigns throughout the year.

Spring’s Managing Director, Erika Clegg, said “We are thrilled to be working with Bollinger, it is an iconic brand with huge creative appeal.”

Bollinger's UK arm's Managing Director, Andrew Hawes, says "It was clear from the start that there is a fit between the two companies. Spring immediately understood our position and the influence of Bollinger's heritage on our approach to marketing. We're delighted to be working with them."

Founded in 1829, Champagne Bollinger is uniquely governed by a self-imposed "Charter of Quality & Ethics" that guarantees its style, quality and ensures that, very unusually, two-thirds of its grape requirements come from its own 264ha of top quality vineyards, including some of the finest Pinot Noir vineyards on the Montagne de Reims surrounding the village of Ay, Bollinger's home for 180 years.

Article by Spring

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