Member News

“Dynamic performance” from netXtra provides Equity with a new CRM-integrated website

“Dynamic performance” from netXtra provides Equity with a new CRM-integrated website

netXtra, the website company specialising in the development of online solutions for membership and not-for-profit organisations, has recently launched the new Equity website - – the online portal of the trade union for professional performers and creative practitioners within the UK.

Commenting on the appointment of netXtra to develop the new site, Campaigns & Publications Officer, Phil Pemberton said “We at Equity knew what we wanted from the new website and how we could improve on what we had.  Appointing the right company to develop the site was imperative.” Phil added “With an impressive previous client list, netXtra convinced us that they could provide what we needed.  The netXtra project team has been great to work with and the new site is a vast improvement on its predecessor.”

Equity’s immediate strategic requirements were to encourage new members to join them, to retain and communicate more effectively with existing members, and to make the overall online experience more useful and rewarding. netXtra achieved this by integrating the new website with Equity’s Microsoft Dynamics CRM (customer relationship management) system and by providing intuitive modules which cleanse the member’s data upon registration; whilst incorporating seamless processes such as postcode checks and bank detail security validation. Members are now able to manage and update their own profiles, renewals and information preferences, significantly cutting Equity’s administration overheads.

Another feature of the website comes in the form of “talking heads” videos on the homepage. This gives prospective members first-hand advice and experience of the true benefits of Equity membership through real life experiences from prominent and influential existing Equity members and performers.

Additionally a redesign to the online integrated “Membership Directory’’ also makes life easier for members and talent agencies alike. It provides the facility to search a selection of Equity members by name, by their physical appearance, and by skill sets, in order to match the performer to the part. Improvements were also made to the Job Information Service (or JIS) facility on the site giving members the forum to pitch their talents directly to those looking for entertainers and equally a marketplace for employers to announce their opportunities for Equity members.

NetXtra Limited
Article by NetXtra Limited

NetXtra is a website development company that provides membership, not-for-profit and commercial organisations with comprehensive design, development, hosting and Internet strategy services. Our proven approach ensures that clients benefit from improved communication channels which engage visitors and promote interaction with members and supporters.

NetXtra is a website development and hosting company that delivers bespoke online solutions that offer real benefits...

* Raise market awareness
* Increase membership and support
* Efficient and effective communications
* Reduce administration costs
* Easier management of site content
* Bespoke modular design

For almost 20 years, NetXtra has built up a vast amount of expertise delivering website solutions for trade associations, unions, professional bodies, membership and not-for-profit organisations, charities and the commercial sector.We understand that just as your business strategy is multi-faceted and yet integrated, similarly your website comprises just one of the many pieces of the jigsaw that join to deliver a successful Internet strategy. Our customers benefit from more effective and engaging online communication channels by taking advantage of our consultancy service and having us take part in their website's initial planning - helping them to devise the correct strategy for their organisation's needs, and then driving their website strategy through to success. Improving member and customer satisfaction and operational efficiency simultaneously are on-going processes that cannot be achieved overnight. This is where NetXtra's proven methodology continually delivers results where so many other solutions fall by the wayside. Furthermore, these processes underpin our ISO:9001 Quality Accreditation and ensure the consistency and efficiency of NetXtra's overall delivery methodology. Ultimately, this approach ensures that your organisation's strategy drives our finished solutions.