“Dynamic performance” from netXtra provides Equity with a new CRM-integrated website
netXtra, the website company specialising in the development of online solutions for membership and not-for-profit organisations, has recently launched the new Equity website - www.equity.org.uk – the online portal of the trade union for professional performers and creative practitioners within the UK.
Commenting on the appointment of netXtra to develop the new site, Campaigns & Publications Officer, Phil Pemberton said “We at Equity knew what we wanted from the new website and how we could improve on what we had. Appointing the right company to develop the site was imperative.” Phil added “With an impressive previous client list, netXtra convinced us that they could provide what we needed. The netXtra project team has been great to work with and the new site is a vast improvement on its predecessor.”
Equity’s immediate strategic requirements were to encourage new members to join them, to retain and communicate more effectively with existing members, and to make the overall online experience more useful and rewarding. netXtra achieved this by integrating the new website with Equity’s Microsoft Dynamics CRM (customer relationship management) system and by providing intuitive modules which cleanse the member’s data upon registration; whilst incorporating seamless processes such as postcode checks and bank detail security validation. Members are now able to manage and update their own profiles, renewals and information preferences, significantly cutting Equity’s administration overheads.
Another feature of the website comes in the form of “talking heads” videos on the homepage. This gives prospective members first-hand advice and experience of the true benefits of Equity membership through real life experiences from prominent and influential existing Equity members and performers.
Additionally a redesign to the online integrated “Membership Directory’’ also makes life easier for members and talent agencies alike. It provides the facility to search a selection of Equity members by name, by their physical appearance, and by skill sets, in order to match the performer to the part. Improvements were also made to the Job Information Service (or JIS) facility on the site giving members the forum to pitch their talents directly to those looking for entertainers and equally a marketplace for employers to announce their opportunities for Equity members.