Skip to main content Skip to footer

Suffolk Chamber and Combat2Coffee Urge Local Businesses to Support Veterans by Signing Armed Forces Covenant

Less than 1% of Suffolk businesses have signed ‘important’ forces pledge

The Suffolk Chamber of Commerce has joined forces with a veterans’ social enterprise to call on more businesses to sign the Armed Forces Covenant.

The local business body has joined Combat2Coffee in making the call this Armed Forces Week, after it was revealed less than 1% of businesses registered in the county are signatories.

The Armed Forces Covenant is a promise to ensure those who serve or have served in the armed forces – and their families – are treated fairly.

In total just 151 – or 0.48% – of the 30,945 businesses registered in Suffolk have signed up to it – even though it’s free.

The call comes as Combat2Coffee launches its Beyond the Uniform campaign with England football legend Terry Butcher.

Combat2Coffee founder Nigel Seaman, a Royal Anglian veteran, said he would like to see more firms sign up.

He said: “The Armed Forces Covenant is all about ensuring we treat our armed forces community with the respect they deserve beyond the uniform.

“It is about extending that recognition further into professional life and showing fairness.

“So many veterans will have experienced difficulty in transitioning back to civilian life – whether it is mental health related or not – and it is important businesses understand that.

“Displaying the Armed Forces Covenant badge on your website or in your shop window sends a message to veterans like me that you care.”

There are two main pledges businesses must meet as signatories of the covenant.

The first is to ensure no-one in the armed forces community faces a disadvantage compared to other citizens in the provision of public and commercial services.

Signatories must also give special consideration, as appropriate, in cases that involve the injured and the bereaved.

Businesses are also free to create their own additional pledges when they sign.

Suffolk Chamber of Commerce first signed the covenant in 2019.

John Dugmore, Chief Executive of Suffolk Chamber of Commerce, said: “At the Suffolk Chamber of Commerce, we deeply value the contributions of the armed forces and their families to our business community.

“Signing the Armed Forces Covenant is a vital step in ensuring that these individuals are treated with the fairness and respect.

“We strongly encourage all local businesses to join us in supporting our veterans and their families by signing the covenant. It's a simple yet powerful way to show that we care about their wellbeing and recognise their service.”

More information on the Armed Forces Covenant and how to sign up can be found at

Businesses can also contact Combat2Coffee for advice on the covenant via

About the author

Suffolk Chamber

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
Find out more here