Get More From Google Ads
This course is focused on building and optimising a Pay-Per-Click campaign. It begins with research and finding out whether it is actually worth doing for the business, and what the potential results could be.
After this, you will cover keyword research to find appropriate keywords to target, and see what the costs involved could be. From there, you move on to look at how to structure the PPC account in the most optimal way, and explore how to create compelling adverts.
The course will come to an end by looking at what and how to measure in the Google Ads interface, and working out how to continuously improve.