Member Event

Fundamentals of Analytics (by Footprint Digital)

Tue 04 Feb, 2020
09:30 - 12:30
Colbea Central BIC, 1 George Williams Way, Colchester, Essex, CO1 2BP
Fundamentals of Analytics (by Footprint Digital)

Fundamentals of Analytics sets up everything that follows, as without analytics set up properly, Search Engine Optimisation, Pay-Per-Click, and other digital marketing elements are ineffective.

There is a review of tracking, what is good tracking and bad tracking, and how to use this to drive success through the business, before moving on to explore Google Analytics. This shows how to set up the account properly and what should be tracked, as it is part of the essential stages for understanding what the website is doing, what is working well, and what needs improving.

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