Boost Your Business on Google (by Footprint Digital)
The course is focused around Search Engine Optimisation, and starts by exploring Google. It moves on to looking at the key technical areas of SEO and what is required to make a site rank well. This covers some of the biggest tech sections but in an accessible way, with actionable take-aways.
There is then an exploration of content, what is important for Google, how to find the right keywords, and important things to avoid. This will explain why content is king and how to make the most of it.
Following that, signals become the focus, looking at links, User Generated Content, and other indicators that Google uses from the rest of the web to determine the quality of a site.