Speciliased event for regional TECHNOLOGY companies

Your invitation to an Executive Business Lecture on the

Global Access Programme (UCLA)

22 February 2011

9am – 1pm

St John’s Innovation Centre, Cowley Road, Cambridge, CB4 0WS

UK Trade & Investment has partnered with The UCLA Anderson School of Management in Los Angeles to invite you to an Executive Business Lecture in Cambridge on 22 February 2011. This event is for UK companies interested in expansion into international markets, as well as those already in foreign markets looking at market segmentation and product differentiation. The event will help you discover how the Global Access Programme can help you develop your business overseas.

The program is designed to assist strategic thinking for both first time business expansions into international markets, as well as larger multi-location companies looking to open additional markets and interested in disrupting traditional business models.

Examples of work completed by students in previous years include a New Zealand cell phone application launch strategy to enter the US; a Chilean bank outsource provider planning to enter the Mexican banking market; a U.S strategy to provide micro loans to India; a Singapore high performance microprocessor chip company developing a US market strategy and a Finnish mobile games developer planning to enter the US who were later acquired by Real Networks.

Bob Foster, Adjunct Professor, Technology Management at UCLA Anderson School of Management (see profile at www.anderson.ucla.edu/x992.xml) is in Cambridge, specifically to give regional UK companies a taster of two lectures from his UCLA Executive Business Management Programme:

High Technology Market Segmentation – executives will learn the importance of focusing on niche markets and how to identify an initial beachhead niche market; and

Nine Ways to Differentiate a High Technology Product - learn the 9 different ways that executives can successfully use to differentiate their product or service from their competition.

Bob will also explain how the Global Access Program (GAP) at the UCLA Anderson School of Management can enhance UK companies’ business potential in the USA and other International markets. The program has worked with over 379 international technology companies from 17 countries since 1998 to develop tailored market entry strategy into the USA and other key global markets.

Both of the lectures being delivered by Bob Foster are very insightful and valuable for UK technology companies looking at expanding business to new markets, whether new verticals, or new geographies. More information on the GAP programme is below with full Agenda and Venue details are below.

Event details

Agenda:

9:00 am Registration and Coffee

9:30 – 10:30am Lecture - "High Technology Market Segmentation"

10:30 - 11am Coffee Break

11:00am – 12:00pm Lecture - "Nine Ways to Differentiate a High Technology Product"

12:00 pm – 13:00 pm Lunch and Networking Opportunity

13:00 pm – 15:00 pm Opportunity for One-to-One meetings - UKTI and UCLA advisors will be available to discuss specific business development projects into new markets.

Venue:

Please RSVP as soon as possible to reserve your place, as seats for this free to attend lecture will be limited. For more details about this seminar please contact:

Danielle Humphreys on 0845 641 9925 or email d.humphreys@uktieast.org.uk

About the Global Access Program (GAP):

GAP is a unique educational program that matches a team of students (who are mid-career executives with average 32 years of age) from the Fully Employed MBA (FEMBA) program with existing international technology companies to develop a comprehensive business strategy that enables the companies to move to the next stage of their corporate development.

The GAP program provides mid-career students with a challenging curriculum and real world opportunity to apply the tools they have learned at the UCLA Anderson School. Students perform extensive primary and secondary research and work closely with company executives to develop an investment quality strategic business plan for their company.

The program is ideal for UK companies with:

10 or more full time employees

Technology based product/service currently generating revenue

Customer validation of products or services

Technology based companies of interest may include:

Computer software, firmware, Internet e-commerce and all forms of communications ventures

Biotechnology, pharmaceutical, medical devices and medical equipment ventures

Material/physical sciences e.g. nanotechnology, composite materials, semiconductors, fuel cell tech

Entertainment media creation and distribution, including movies, music, television, video on demand

For more information visit www.anderson.ucla.edu/x1294.xml