Suffolk Computer Services rebrands to Virya Technologies

Virya Technologies have launched their website, completing the re-brand from Suffolk Computer Services.

Following the incorporation of Suffolk Computer Services Ltd in 2008, the business has gone from strength to strength, attracting business from across the UK and worldwide.  A strong emphasis on the business ethics has been a core part of the company since its inception, however this has not always been reflected in the corporate brand.

The decision to re-brand as Virya Technologies - Ethical Technology Solutions will make it easier for non-Suffolk businesess to identify with the business, and also encompasses the ethical driving force behind the business.

What does Virya mean?

Virya is an ancient Pali word which means "strenuous and sustained effort to overcome unskilfull ways, signifying a strength of character and a persistent effort for the wellbeing of others".  It can also be used to describe the energy to do good.  The origins are in an ancient set of texts known as the Pali Canon, which is a collection of the Buddha's teachings.  Within these teachings are the paramitas or paramis, meaning perfection or completeness.  Virya (or Viriya) is one of these, and is said to be a practice which helps in the path towards enlightenment.

Virya Technologies aspires to deliver a service in this fashion, with ethical and skillful energy driving an effort to do good for others.

Comments:

Ruth Cheesley, Director, Virya Technologies:

"We know that we are a leading brand in Suffolk for delivering dynamic and exciting websites, IT support tailored to the small and medium sized businesses and integrated telephone solutions.

We now have the opportunity to make it simple and clear for our clients to identify with us as a national and indeed international brand, deliverying quality services across the world, while maintaining our strong grounding in Suffolk and East Anglia.

The re-brand will over-arch everything in the business, and be used as an opportunity to springboard our ethical and charitable activity even further forward."